Details Write with Joy is a great feature, but it consistently inserts em dashes (—). For our brand voice, em dashes are a dead giveaway that the copy was AI-generated, and customers notice. Right now we have to add an extra prompt every time like “remove all em dashes,” which is friction and defeats the purpose of one-click generation. Request Add a built-in way to control punctuation so generated text never includes em dashes. Two acceptable solutions 1. A global toggle in Write with Joy settings: “Disallow em dashes (—)” 2. Custom instructions at the account or store level (brand voice rules) that the AI always follows, including punctuation rules like “never use em dashes, use commas, colons, or periods instead.” Acceptance criteria • When enabled, generated content contains zero em dashes (—) in all outputs • If the model wants a pause, it uses alternatives (comma, colon, period, parentheses) • Works across all templates and all Write with Joy entry points • Optional: a “sanitize output” post-processing step that replaces em dashes with approved punctuation before final text is shown